Ice cream, gelato, and frozen yogurt are among the most popular options when it comes to dessert in the United States. In any given two-week period about 40% of Americans will eat ice cream, according to the market research firm NPD Group.
Convincing people to buy ice cream is hardly a difficult task for business owners, but persuading them to choose your shop over someone else’s can make or break it. While branding and marketing campaigns are great to try and drum up new business, the ice cream shop supplies you carry can go a long way in developing repeat customers. Here are three ice cream shop supplies every business should have on hand if you want to be more than just an average scoop joint.
- 1.) Creative Cups and Utensils: Colored spoons and cups for ice cream are a great way to add a little fun and personality to the most boring part of your business. Don’t just stop with an eye catching color though, add designs and maybe even personalized logos to really set your business apart from the competition. The option of ice cream cups with lids is also great busy individuals who still want to indulge in a sweet treat.
- 2.) Cone Selection: Vanilla remains the most popular flavor among International Ice Cream Association member consumers at 28%, according to a recent survey. Just because plain flavors remain popular doesn’t mean your cone selection should too. Waffle, pretzel, chocolate-covered, and sugar are just a few of the alternatives available for ice cream shop supplies.
- 3.) Infinite Toppings Selection: Ok, maybe infinite is a bit of an exaggeration, but having a diverse variety of toppings in your ice cream shop supplies is imperative to running a successful business. People love sprucing up their frozen desserts with treats like sprinkles, MandMs, cookie pieces, and candy of all kinds. Bring new options in and out to keep people guessing what will be next.
On average Americans will consume ice cream 28.5 times this year. That’s a lot of potential buyers, now you just have to have the right ice cream shop supplies on hand to attract them and keep them coming back.