The Best Tips For Running Your Dream Mobile Cafe
Did you know that, according to Business Insider, 500 billion cups of coffee are consumed each year worldwide? In fact, the coffee industry is worth 100 billion U.S. dollars globally, and it’s no wonder why. It seems that almost every nation is addicted to coffee, and each one has its own way of drinking coffee and incorporating coffee into their lives and cultures. The global appeal of coffee is one of the reasons why so many potential small business owners are looking to into coffee franchise opportunities.
Vietnam, Brazil and Colombia are the world’s top three coffee producers, and they all have their own individual interpretations of the drink. In Vietnam, a popular coffee drink is ca phe sua da, which is made with ground coffee, sweetened condensed milk, and ice cubes. Made using a phin filter, it’s a sweet, cold drink perfect for hot days. Brazilians prefer cafezinho, a “short and sweet” cup of black coffee. Colombians prefer their coffee to be traditional, referred to as “tinto” and not overly stylized!
One of the most popular coffee franchise opportunities is the mobile cafe, which is by nature able to serve people around the world in a quick and efficient way. The mobile cafe business has already gained footing as an easy way to serve coffee in the big city, much like a food truck. They can also be tailored to the needs of large … scale companies, with many coffee vans being available for catering anything from big meetings to grand parties.
If you’re considering one of these great coffee franchise opportunities, you should know that it’s a business that can be run almost anywhere, and is wanted nearly everywhere! If you can, it’s imperative to find your “niche” or brand; that is, what kind of coffee you want to sell, and to what kind of target demographic.
A particularly savvy option is the mobile espresso cafe. Espresso shots are essentially instant energy boosts, and espresso in general is extremely popular among Italians. If you were to market your mobile espresso business, you could brand yourself as a cafe that specializes in Italian coffee beverages. You could sell everything from Marocchino, made of coffee, milk, and cocoa, to the simple cafe latte! Just as easily you could market your mobile coffee business as a brand focused on Colombian or Brazilian coffee, or even more “modern” drinks like the blended coffees you see at Starbucks.
One of the best things about a mobile cafe … aside from the simplicity of driving a van around town rather than putting down roots in a storefront … is that it can be whatever you want it to be. Let your creativity run free!